internship global communications


About the Company

Tommy Hilfiger is one of the world’s leading designer lifestyle brands and is internationally recognized for celebrating the essence of “classic American cool” style, featuring preppy with a twist designs.Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide under the Tommy Hilfiger and Hilfiger Denim brands, with a breadth of collections including Hilfiger Collection, Tommy Hilfiger Tailored, men’s, women’s and children’s sportswear, denim, accessories, and footwear. In addition, the brand is licensed for a range of products, including fragrances, eyewear, watches and home furnishings. Founder Tommy Hilfiger remains the company’s Principal Designer and provides leadership and direction for the design process.Tommy Hilfiger, which was acquired by PVH Corp. in 2010, is a global apparel and retail company with more than 17,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 90 countries and more than 1,400 retail stores throughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of the Tommy Hilfiger brand were US $6.7 billion in 2014.PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, ARROW, Speedo*, Warner’s and Olga brands. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own and licensed brands.*The Speedo brand is licensed for North America and the Caribbean in perpetuity from Speedo International Limited.

Department Information

The Marketing & Communications department

The TH Marketing & Communications department has 3 key objectives:

  1. Drive traffic and conversion @ full price
  2. Consistently bring the brand to life in the markets
  3. Be a pro-active business partner

Its scope includes setting strategies, and giving direction and servicing the business of its ‘clients’: Divisions, Countries, Departments, Licensing Partners and Senior Management. It is the point of liaison between client needs, the brand and the final consumer.

Our core competences cover a wide variety of capabilities: brand management, corporate communications, advertising, media management, promotion management, trade marketing, campaign creation, in-store marketing (POS), digital marketing, event management, sponsoring, PR management and celebrity endorsement.

Communications is responsible for corporate communications, event management, sponsoring, PR and celebrity endorsements. They ensure that there is appropriate press coverage to drive the Tommy Hilfiger brand.

Position Description

The Global Fashion Communications team generates press coverage within short lead, long lead, digital, social and broadcast media to strategically position the brand. To support collections and campaigns within these media the team produces & offers assets such as press-kits, look books, media days, sample management and events such as fashion shows, store openings and campaign launches. Within the Global Fashion Communications team, 3 people are dedicated to the EMEA market, 1 for Latin America and 1 for Asia Pacific and North America, all of which support regional teams located in the countries. This team holds the biggest Tommy Hilfiger Runway sample set globally to support long lead and short lead fashion editorial shoots and develops all photographic and written material needed to support the promotion of the brand in the fashion arena globally.

Position Description:

The Global Fashion Communications intern is responsible for supporting the Global Regional Communications department, ensuring the efficient running of all PR projects and press office function with an attention to deadlines and detail. This role supports on the weekly collation of press cutting reports for HQ as well as supporting sample coordination for fashion photo-shoots globally working closely with the country managers and coordinators.

Responsibilities include but are not limited to:

  • Sample handling and shipments for Global requests
  • Support in the organization of Media days, PR events, etc. for the EMEA region as well as Globally
  • Compiling data for reports and feedback/information from all of our EU markets
  • Compiling reports and analysis of programs Globally
  • Support the global communications team in day-to-day activities and projects
  • Support on VIP & Influencer gifting strategies
  • Support on sample handling and shipments for Global requests
  • Support the global communications team in day-to-day activities and projects
  • Support on the seasonal fashion show TOMMYNOW guest list, covering press and editor travel itineraries
  • Supporting regional managers with the compilation of pitchgrids for communication initiatives to provide one global overview
  • Compiling data for weekly internal press cutting summery ‘The best of the week’.

Agenda and presentation materials for weekly Fashion Communications Meeting

Position Requirements

  • Start date: August/September 2017.  Duration is 6 months.
  • Currently enrolled in college or University (HBO/WO)
  • Computer/IT: MS Office & Strong knowledge of Excel and PowerPoint
  • Language: Fluent in English, speaking and writing
  • Analytical, proactive, flexible, hands-on and comfortable in a fast pace environment.
  • Fashion experience and/or strong interest and knowledge of the fashion industry
  • The candidate must be eligible to work in the EU