digital content development manager


About the company

We are a global premium lifestyle brand with a true American spirit. We’re classic American cool – timeless, preppy Americana with an unexpected twist. Since we began in 1985, the Tommy Hilfiger Group has become a US$4.6 billion apparel and retail company. We are committed to delivering high quality, beautifully designed products for men’s, women’s and children’s apparel, sportswear, denim, tailored, accessories and a range of licensed products such as fragrances and home furnishings. We distribute these to over 90 countries and 1,000 retail stores throughout North America, Europe, Central and South America and Asia Pacific.

In 2010, Tommy Hilfiger joined the PVH Corp. group, one of the world’s largest apparel companies. Together, as a global, action-oriented company characterized by commitment and achievement, we strive to attract people who will help take our brands and business to new levels.


In this position you will be responsible for developing digital content in close cooperation with the Marketing, the Digital Marketing, the internal creative, art buying and e-Commerce teams. The role is varied, and includes, but is not limited to:                    

  • Planning, budgeting, briefing, developing and localizing content for the main digital channels of the brand - e-commerce, CRM and social - in Europe and beyond
  • Developing an editorial style that really speaks to consumers, elevates the brand and differentiates from key on line retailers and competitive brands, while increasing e-Commerce sales
  • Managing projects from A-Z; assessing effectiveness, gather assets, input, requirements and briefing internal and external agencies, assessing creative, gathering feedback and executing
  • Collaborating with our localization company to develop a strong tone in all languages
  • Planning and budget management of all projects

Principal accountabilities:

  • Respective budgets
  • Maximum quality
  • On time delivery
  • Effectiveness of content
  • Weekly updates on the ongoing projects & deliverables to all stakeholders

Internal & External contacts:


  • All areas’ Marketing & Communications and E-Commerce Departments (Amsterdam & New York)
  • Tommy Hilfiger Agency


  • Tommy Hilfiger Subsidiaries - Americas, EMEA and APAC
  • Suppliers & vendors


  • 2 - 5 years of experience as an account manager or project manager/ producer in a corporate or agency environment
  • Experience in creative development for strong lifestyle or fashion brands
  • Ability to give direction and to execute
  • Experience in maintaining and executing an editorial calendar
  • Hands-on and collaborative; able to liaise closely across different levels of the organization
  • Proactive and able to operate autonomously
  • Strong aesthetic eye, sense for language and taste level; strict attention to detail
  • Adaptable and fast moving. Able to maintain project momentum in the face of change
  • Strong communication skills
  • Fluency in writing and speaking English and minimum two other European languages


  • Plenty of opportunities to make the role your own
  • Collaboration with supremely talented teams on European projects for one of the world’s leading apparel brands
  • Trainings and courses for self-development
  • Competitive salary and benefits
  • A newly built campus with gyms, cafes, amazing lunches, and plenty of company events
  • Potential to work with other PVH brands

We’d love to know why this is the role for you, so please include a motivational letter with your application!