About the Company
With a history going back over 130 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest global apparel companies. We have over 30,000 associates operating in over 40 countries with over $8 billion in revenues.
Tommy Hilfiger is one of the world’s leading designer lifestyle brands, internationally recognised for celebrating the essence of “classic American cool” style. Founded in 1985, Tommy Hilfiger was acquired by PVH Corp. in 2010. We engage consumers through 360° marketing campaigns, innovative events, exciting collaborations and brand partnerships, and work with some of the biggest names from the world of Fashion, Art, Music and Entertainment.
Founded in 1968 and acquired by PVH Corp. in 2003, Calvin Klein is a global lifestyle brand that exemplifies bold, progressive ideals and a seductive and often minimal, aesthetic. Through our youthful mindset we seek to surprise and empower our audience, with our unique and often provocative campaigns. We strive to make a positive impact on the world. We inspire passion in our people. We embody authenticity and embrace individuality.
The Marketing and Communications team are responsible for increasing brand awareness of Tommy Hilfiger and Calvin Klein, and delivering campaigns with a positive ROI.No day is the same. The team are responsible for maintaining brand equity and the development and delivery of the full marketing communications mix including events, store launches, press days and shows. Previous collaborations have included Gigi Hadid, Lewis Hamilton and Zendaya.Reporting in to the Senior Communications Manager, this role is responsible for identifying creative opportunities with new campaigns, partnerships and communications with a specific focus on the digital media landscape.
• Plan and execute the communications strategy to drive engagement, sales and brand awareness. • Proactively build and maintain relationships with influencers, VIPs, agents and press. • Drive strategic and commercial thinking to reach identified goals for on and off line press generation.• Manage UK events and budgets accordingly, in partnership with the Senior Communications Manager.• Manage an external PR agency in Ireland. • Ensure the timely, high quality and efficient execution and completion of projects in collaboration with head office including events, press days, campaigns, product launches, fashion week shows and VIP/influencer dressing. • Manage relationships and collaborate with internal stakeholders.• Contribute to brainstorm sessions, briefings, debriefings and creative reviews to drive commercial and brand thinking in work being created. • Use analysis and performance data (DMR) to continuously improve on and off line editorial generation. • Exhibit an ROI approach to communications.• Securing press coverage across all media platforms.• Overseeing the preparation of monthly coverage reports. • Assisting the Director with internal and external projects and events.• Collaborate with other departments to ensure effective delivery of events and projects to support wholesale and retail needs. • Lead, develop and coach team (3 FTE) and support the Senior Communications Manager to execute communications strategies against annual and seasonal plans.
• You'll have a minimum of 5 years experience in fashion communications.• You'll have a university or similar degree in communications.• Excellent project management and organisation skills are essential.• You'll have an outstanding network of media, influencer and blogger contacts.• You'll have a strong aesthetic eye and taste level; strict attention to detail• You’ll have strong stakeholder management skills and the ability to build relationships with ease. • You’ll be a commercially astute and confident decision maker, communicating with impact across all levels.• You’ll be a strong team leader with an ability to manage, motivate and work effectively within a small team.• You’ll have in-depth knowledge of the current competitive market place. • You will work well with change, being able to quickly adapt and work with pace.About WHAT WE OFFER At PVH, we understand that the success of our organisation is directly related to our hardworking and dedicated associates who contribute their time and talents to help make our Company the success it is. That is why we are committed to providing a competitive and comprehensive benefits program that offers the protection, peace of mind and flexibility designed to support our associates – both at home and at work.Benefits include:• Up to 50% off CK and TH Retail Purchases• 25 days holiday (plus bank holidays)• Competitive pension plan• Life insurance cover • Corporate discount on Dental Insurance• Health cash plan• Competitive bonus scheme• Flexi hours