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SPRING 2014 WOMEN'S COLLECTION WESTCOASTING

09 September 2013

NEW YORK, NEW YORK (September 9, 2013) – Tommy Hilfiger celebrates endless summer with a colorful, sports-inflected collection that captures the ease and youthful attitude of Cali style. “It’s Melrose to Malibu,” the designer says, “the West Coast represents a golden era of surf, sport, and optimism.”

With the sun-kissed West Coast in mind, Hilfiger designs in a palette that ranges from saturated brights to sun-washed pastels. To iconic American classics like the polo, barracuda jacket, sports jersey, and bowling shirt, he adds a vibrant postmodern spin. For spring, tailoring is given track-pant ease and executed with a soft hand in subtly detailed denim and chambray. Suiting is punched up with color, and eye-catching, custom Hawaiian prints enliven fluid silhouettes.

Scuba, surf, and skate references are borrowed from the active lifestyle native to the Golden State, and athletic details are artfully incorporated throughout. The collegiate polo is reimagined as a zip-closed minidress in innovative neoprene-bonded leather; silk jogging shorts have grosgrain detailing; scuba jeans are a surf/turf hybrid. The graphic color-blocking and overlock-stitching throughout is inspired by wetsuits and surf boards. Swimwear is designed to segue easily from beach to town. The vibe is trad meets rad; the look, all-American.

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TAGS: Runway, Spring, Womens, Collection, Westcoasting

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