TOMMY HILFIGER SPRING '13 CAMPAIGN
The Tommy Hilfiger Group, which is wholly owned by PVH Corp. (NYSE: PVH), announces its Spring 2013 global advertising campaign, le vöyãge seafãr-iüs. Featuring The Hilfigers – the beloved all-American family at the heart of the brand’s marketing strategy – the new campaign takes the notorious group of eclectic characters onto the high seas. Now in its sixth season, The Hilfigers campaign remains the ultimate personification of the preppy heritage and irreverent spirit of the Tommy Hilfiger brand. The campaign is photographed by Craig McDean, styled by Karl Templer and creatively directed by Trey Laird of Laird + Partners.
For Spring 2013, the Tommy Hilfiger advertising campaign includes a digital webisode set to British singer Estelle’s “Do My Thing” track, a highly acclaimed collaboration featuring Janelle Monáe. The song is from Estelle's second U.S. album, All of Me, released in 2012. Capturing The Hilfigers’ lively spirit, playful attitude, and quirky take on iconic American tradition, the Spring 2013 webisode marks a move towards a significant boost in digital marketing for the brand, with investments in the digital space more than doubling since Fall 2012.