01 May 2013

Tommy Hilfiger’s Summer 2013 Surf Shack capsule collection features surf-inspired styles that celebrate the après-surf lifestyle. With easy silhouettes, bold patterns and pops of neon, Surf Shack pieces give a laid-back attitude to Tommy Hilfiger’s signature classic, American, cool aesthetic.

In menswear, bright board shorts, neon plaids and chambray shades epitomize bold surf style. For women, a breezy chambray playsuit, crisp white blazer or pleated dress can slip over a colorful two-piece bikini. Accessories include fuchsia beach totes, raffia wedge sandals, beachy loafers, neon sunglasses and reversible watches.The limited edition collection is complemented by a series of unique surfboards, custom designed by five American artists: Lola Schnabel, Richard Phillips, Scott Campbell, Gary Simmons and Raymond Pettibon. This surfboard initiative has been realized in collaboration with – and in support of – the Art Production Fund, a non-prot organization dedicated to producing ambitious public art projects. 

The capsule collection and surfboards will be available in Europe, the U.S. (including Macy’s), Asia, Latin America, and on Tommy.com as of April 15, 2013. Customers interested in purchasing the boards can register their interest on Tommy.com/artofsurf.

Download the full aticle below or see all the images in high resolution at press.tommy.com/surfshack

TAGS: Surf Shack, capsule collection, #gonesurfing, limited edition, surfboards, Art Production Fund, APF, Lola Schnabel, Richard Phillips, Raymond Pettibon, Scott Campbell, Gary Simmons.

DOWNLOAD ARTICLE Surf_Shack_Press_Pack_Release_Final_PVH_Approved (82.59 KB)