TOMMY HILFIGER FALL 2014 WOMEN’S COLLECTION
NEW YORK, NEW YORK (February 10, 2014) – Tommy Hilfiger goes outward bound for Fall 2014 with a collection inspired by the great American outdoors and infused with a luxe reinterpretation for today’s adventurous young women. An eclectic mix of technical mountaineering gear, western workwear and saturated plaids take on a youthful, bohemian sensibility.
Traditional tartans, an established Hilfiger hallmark, are given an irreverent twist in bespoke checks that appear in various iterations – on brushed wool-cashmere, mohair, and silk. The signature plaid pops up as revers and turn-backs on peacoat toppers, a range of shirt-dress silhouettes trimmed with navy velvet details, as well as must-have leather totes and satchels. Suede circle skirts accented with zigzag lock-stitching and tiered prairie skirts in fringed multiplaid are given a refresh in shrunken proportions.
Rugged performance materials are used to create classic silhouettes and are unexpectedly mixed with rich velvet, suede, and leather. Exploration gear inspires imaginative touches like bungee-cord button holes and drawstrings, and polished speedlock hooks on footwear. Outerwear is key: teddy-fur bomber jackets layer over textural hand-worked alpine knits; cable-knit patchworked ponchos are paired with citified hiking boots; suede boyfriend puffer vests top utility denim. Everything has a slip-on ease, from oversized shearling-lined parkas to velvet sweatshirts with mini-dress proportions – even the classic clog, updated in faux-fur finishes and worn with color-blocked ragg socks. It’s tech meets trad with an adventure-ready spirit.
Fall 2014 Digital Initiatives
From the evolution of last season’s Social Concierge to the brand’s first runway show InstaMeet, the Tommy Hilfiger Fall 2014 digital program created an elevated and democratic experience around fashion week that engaged both the industry and consumers.
Tommy Hilfiger hosted a group of 20 Instagrammers from around the world at the runway show InstaMeet. Guided on a tour of the set with backstage access, the Instagrammers explored and recorded their visual impressions with photos of one of New York’s biggest fashion shows on their personal Instagram accounts using the hashtags #tommyfall14 and #nyfwinstameet.
Introduced in September 2013, the Tommy Hilfiger Social Concierge returned for the Fall 2014 show with an expanded global perspective and enhanced accessibility through “social servicing” – the ability for media and consumers to request assets through Tommy Hilfiger’s social media channels. The Social Concierge captured and delivered bespoke assets upon request to media, influencers and consumers around the world – providing immediate and customized access to the collection and runway show.
The Tommy Hilfiger Fall 2014 runway show was viewed instantly through live stream video, imagery and The Conversation – a live social media feed – on tommy.com, and with than 100 media partners around the world. All guests and viewers were invited to join The Conversation over Instagram and Twitter using the dedicated hashtag #tommyfall14.