10 February 2014

On Thursday January 23rd,The Tommy Hilfiger Group celebrated the opening of its largest Tommy Hilfiger store South Korea last night, with an exclusive in-store event. Located in Seoul’s Garosu-gil district, one of the most prestigious shopping destinations in the city, the store interior reflects Tommy Hilfiger’s iconic aesthetic, fusing traditional heritage accents with modern design. The store houses a wide selection of Tommy Hilfiger collections including men’s and women’s sportswear, Hilfiger Denim, tailored, footwear, accessories and childrenswear.

In celebration of the opening, artist Lumpens created a 3D video inspired by the Garosu-gil store and Seoul city. The innovative video played during the party on LEC screens lining the wall of the store. Outside the store, guests, local influencers and consumers viewed the Tommy Hilfiger Spring 2014 advertising campaign and 3D videos on massive LEC screens.

The event featured a special in-store presentation embodying the look and feel of the new Spring 2014 collection and entertainment by top DJ Yann Cavaille. The exclusive in-store event was attended by VIP’s and local celebrities. Among the guests present were actors Yoo Ji-Tae and actresses Kim Hyo-Jin, Kim Nam-Joo, Lee Da-Hee, Yoo In-Na, and Kim Ji-Won, artist Lumpens and soccer player Ahn Jung-Hwan. Musicians TVXQ’s Max Changmin, Girl’s Day, ZE:A Siwan, Hwang Kwang-Hee and models Jang Yoon Joo, Han Hye-Jin, Song Kyung-Ah, and Irene also attended the event.

Actress Kim Nam-Joo and top model Irene were wardrobed with looks from the Tommy Hilfiger Spring 2014 Collection.

TAGS: Tommy Hilfiger, Jonathan Newhouse, Spring 2014, South Korea