TRUE TO THE BLUE DENIM, SPRING 2014
AMSTERDAM, THE NETHERLANDS – The Tommy Hilfiger Group, which is wholly owned by PVH Corp. [NYSE: PVH], is pleased to announce the launch of the Spring 2014 True to the Blue program, to celebrate the everlasting impact of denim, chambray and indigo and their enduring influence in the brand’s heritage. TheTrue to the Blue collection will be available at Hilfiger Denim stores in Europe, the U.S., Asia, Latin America, and on tommy.com from April 14, 2014.
The True to the Blue Hilfiger Denim program celebrates the roles that denim and chambray have played in American sportswear, and how Tommy Hilfiger has continuously reinvented these materials during his career. Highlighting a selection of iconic vintage pieces from Tommy’s personal archive – such as fringed vests, bell-bottom jeans and acid-dyed shirts – the program explores how Tommy has evolved denim and chambray to give Hilfiger Denim his signature “prep with an edge” twist. The True to the Blue Hilfiger Denim collection is comprised of key pieces from the brand’s Spring 2014 collections for men and women, including jackets, overalls, vests, shorts, shirts and pants.
“My whole career began with denim and chambray, and these fabrics are at the core of the Hilfiger Denimbrand,” said Tommy Hilfiger. “When I was 17, I started my first business with two friends, selling bell-bottom jeans out of the trunk of my Volkswagen Bug. We wanted to bring cool styles from New York City to our small hometown in upstate New York. We opened a chain of stores called People’s Place and I started to experiment with denim – different washes, cuts, fits and dyes. Denim’s universal appeal fascinates me; it’s an iconic staple that can be cutting-edge, casual, sexy, or classic, and every season I look for new ways to update this timeless fabric with a fresh new twist.”
To coincide with the launch of the collection in April 2014, Tommy Hilfiger will call for consumers, bloggers and digital opinion leaders to engage in the True to the Blue conversation online by sharing their own indigo inspirations and memories. Followers will be asked to post photos of their favorite iconic denim imagery.Tommy Hilfiger’s social media channels will also be participating in “Throwback Thursday,” or #TBT, to visualize the role of denim, chambray and indigo in the brand’s history by posting archive images of iconic designs from the ‘80s and ‘90s.
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