10 April 2014

AMSTERDAM, THE NETHERLANDS – The Tommy Hilfiger Group, which is wholly owned by PVH Corp. [NYSE: PVH], is pleased to announce the launch of the Spring 2014 True to the Blue program to celebrate the everlasting impact of denim, chambray and indigo, and the role these materials and colors have played throughout the brand’s heritage. With a history of individuality, freedom and youthful irreverence, these fabrics have become synonymous with the American lifestyle and are globally recognized as style essentials. The True to the Blue collection will be available at Tommy Hilfiger stores in Europe, the U.S., Asia, Latin America, and ontommy.com from April 14, 2014.

The True to the Blue program honors the enduring influence and evolution of denim, chambray and indigo in Tommy Hilfiger’s collections, from when he founded the brand in 1985 until today. Hilfiger’s design philosophy has always celebrated a re-imagination of the classics, looking at style through a new lens and reinventing the essentials with a modern twist. Denim, chambray and indigo have become universal staples that represent the ease of American style.

“My career began with denim and chambray, so these fabrics are key to our brand’s heritage,” said Tommy Hilfiger. “When I was 17, two friends and I bought bell-bottom jeans in New York City and took them back to Elmira, our hometown in upstate New York, where cool big city styles were impossible to find. We sold the jeans from the trunk of my Volkswagen Bug, and it was a hit! We later opened a chain of stores called People’s Place, and I started to experiment working with chambray, distressed denim, new fits and different washes. Since launching my namesake brand in 1985, these fabrics and my signature color palette have remained an important part of our brand DNA.”

The Tommy Hilfiger Spring 2014 sportswear collection will be complemented by a collaboration with five international industrial designers: Frenchman Paul Venaille; American Debra Folz; Frenchman Benjamin Tortiger; Japanese-American Jonah Takagi; and Americans Jonathan Glatt and Sara Ossana of O&G Studio. The industrial designers will be creating modern reinterpretations of furnishings from the 1970s era of People’s Place – including a chair, desk, cabinet set, bench and lamp – using denim, chambray, or fabrics in Tommy Hilfiger’s signature shades of blue. The resulting designs will be displayed and available to purchase at selectTommy Hilfiger stores in Europe and Asia throughout Spring 2014.

The True to the Blue sportswear collection is comprised of key pieces from Tommy Hilfiger’s Spring 2014 sportswear collections for men, women and children. The styles are a modern interpretation of some of the brand’s most beloved vintage pieces, featuring various shades of blue and indigo, with pop colors in neon pink and orange.

TAGS: Tommy Hilfger, Spring, 2014, True to the Blue, Sportswear, Denim