25 February 2015

Tommy Hilfiger’s Fall 2015 collection is an American Love Story – fusing iconic styles of the late Sixties and early Seventies with a vibrant game day spirit. Reflecting on the 30-year heritage of his brand, the collection plays with the established codes of American sportswear, luxuriously reimagined with a modern athletic twist.

Tactile, high-texture outerwear is the cornerstone of Tommy’s lineup this season. Duffle coats, shown in lush Toscana shearling and double-faced alpaca, are presented with extra long scholar scarves. Capes are seen in felted mohair with embroidered soft stripes, and pea coats are adorned with horn buttons rimmed in brushed gold. Stadium coats and coaches jackets are updated in contrasting wool and leather, and trimmed with delicate lambskin piping.

Classic silhouettes are renewed with Hilfiger’s signature varsity details. Athletic-style sweatshirts, some in cozy faux fur, feature a commemorative intarsia 30. Decadent tweed suiting and denim wool crepe separates are cut into timeless shapes, then accentuated with grosgrain ribbon edged in mohair that offers a multi-dimensional effect. Chunky knit cardigans display lacing details on their shoulders and pieced skirts have delicate whip stitching at their seams. There are whimsical helmet motifs on enamel jewelry and football charms on the zip-top oversized anniversary clutch, which comes in five colors in a buttery soft lambskin. It’s a blend of sporty elegance when kick-pleat skirts and velvet and chiffon sheer-paneled dresses are partnered with wedge heel football boots or gold sequined Mary Janes.

Tommy Hilfiger has been at the forefront of American style since 1985. This season’s Hilfiger Collection is nothing short of a love story for the women of his past, his present and future.

Dressing Notes – All Wearing Tommy Hilfiger
British singer, songwriter, and actress Rita Ora wore a burgundy faux fur vest, a navy knit turtleneck with burgundy detail, dark denim flared jeans, brown leather ankle boots with a zip-up tassel detail, three gold anniversary charm necklaces, and a snake print leather handbag, all from the Fall 2015 Hilfiger Collection.

International style icon Olivia Palermo wore a burgundy and white striped double-breasted tweed jacket with a burgundy faux fur collar, a winter white knit turtleneck with burgundy detail, and navy trousers with a burgundy stripe, all from the Fall 2015 Hilfiger Collection.
German model Johannes Huebl wore a navy two-piece notch lapel suit, a white dress shirt, a navy knit sweater, a navy and blue striped slim tie, and a navy wool coat, all from the Tommy Hilfiger Tailored collection.
NFL athlete Victor Cruz wore a camel single-breasted blazer, a white dress shirt, beige textured chino pants, a gray cashmere cardigan, a gray tie, a navy and white printed silk pocket square with a stars and stripes pattern, and tan leather Chelsea boots, all from the Tommy Hilfiger Tailored collection.
French art director and model Julia Restoin Roitfeld wore a brown and gray striped wool belted blazer, a brown suede skirt, a burgundy patent leather handbag, and brown knee-high leather boots with navy and burgundy patent leather detail, all from the Fall 2015 Hilfiger Collection.
Straight from the Runway
As a tribute to the brand’s 30th anniversary, two limited-edition styles that premiered on the runway were instantaneously available to purchase at tommy.com/RunwayExclusive. The commemorative Hilfiger Collection designs include a varsity-inspired faux fur V-neck sweater in burgundy or oyster gray, and a zip-top oversized leather clutch in five colors; both styles are emblazoned with the number of the brand’s milestone birthday. The designs debuted on the Tommy Hilfiger Twitter stream – seconds before stepping onto the runway – using the popular Twitter Mirror which was backstage at the show. The only brand to host the Twitter Mirror backstage at New York Fashion Week, the partnership provides an exclusive preview of key looks in Tommy Hilfiger’s Fall 2015 runway collection.

The Twitter Mirror partnership builds upon the popularity and success of past collaborations with Twitter, including the Vine Booth, which was backstage at the brand’s Spring 2015 fashion show and generated widely viewed video posts – including those from Kendall Jenner, Georgia May Jagger and Alexa Chung – which earned over 41 million impressions across Twitter.
Digital Initiatives
Tommy Hilfiger embraces the evolving roles of technology and social media to spark dynamic, engaging, multidimensional conversations about fashion while democratizing the show and making it accessible to a global audience.
Tommy Hilfiger handed over the reins of its Instagram account to New York’s trend-setting style couple, Olivia Palermo and Johannes Huebl. The newlyweds shared their perspectives before, during and after the show – from a backstage glimpse at models and VIP guests, to front-row coverage of all the season’s best looks – bringing their unique points of view to Tommy’s Instagram account and opening #TommyFall15 to an even wider global audience. The collaboration follows Alexa Chung’s Instagram takeover for Tommy Hilfiger at the brand’s Spring 2015 fashion show.
The First Timers program returned for Fall 2015 with new influencers from fields outside of the fashion industry, who documented their experiences of attending their first ever fashion show. Participants included British vlogger and filmmaker Charlie McDonnell, and American Instagram and Tumblr photographer Bryant Eslava.
Tommy Hilfiger’s pioneering one-of-a-kind Social Concierge program returned for Fall 2015 to deliver personalized assets to media, fashion influencers and consumers. A dedicated Social Concierge team captured bespoke imagery and assets that provided immediate and customized access to Tommy Hilfiger’s seasonal collection and runway show. These assets, which may range from detail shots of a favorite accessory to a personal handwritten message from a model, were delivered within minutes of being requested. The brand was the first to introduce the Social Concierge concept in Fall 2013, and the program has been enhanced each subsequent season to accelerate the speed of the service, and cater to an even wider audience of global media, influencers and consumers.
All collection-related assets and press materials – including press releases, quotes, films, images, music and more – are currently available on the Runway Newsroom

TAGS: Tommy Hilfiger, Fall 2015, New York, Runway Show, #TommyHilfiger, Runway Exclusive, An American Love Story, Women's Collection, Rita Ora, Olivia Palermo, Johannes Huebl, Victor Cruz, Julia Restoin Roitfeld, Straight from the Runway, Hilfiger Collection, Runway Newsroom