17 September 2015

September 2015 – Welcome to paradise. This season Tommy Hilfiger journeys to the Caribbean where happy colors and madcap pattern play meet heritage with a twist. It’s a joyous romp through the turquoise waters of Jamaica and a peaceful stroll on the powdery sand beaches of Mustique that have played host to rock stars, royalty, and the next generation of Hilfigers. 

The collection pays homage to the ease of island life, where classic silhouettes are invigorated through an eclectic filter. Billowing dresses sport lush flora and fauna patterns inspired by the renowned textile artist Josef Frank, while tropical hued patchwork and vibrant stripes energize sundresses and separates. Denim jackets and chinos are faded for a loved effect and accented with beaded tapes and whipstitched borders. The traditional cricket sweater is reinvented in homespun crochet, polos are done in netted mesh, and oxford shirts are personalized with embroidered eyelet. These sorts of handcrafted details can be found at every turn, including on the roomy beach totes, sneaker mules and layered espadrilles. 

There are also nods to the eccentric holiday style of eminent Brits who frequented the islands in the early ‘70s. Jacquard suiting is woven with metallic threads designed to catch the light, and silk caftans have a decadent sense of ease. The sun-kissed lineup speaks to new generations of globetrotters who top their looks off with whimsical crochet hats and beaded jewelry. 

It’s all about wanderlust this season, eschewing the hustle of city life and savoring the freedom of individual style.


The Hilfiger Collection Spring 2016 runway show featured top models including Gigi Hadid, who also closed the show, Bella Hadid, Hailey Baldwin,LizzyJagger, Binx Walton, Mica Arganaraz, Kai Newman, Hanne Gaby Odiele, Jasmine Tookes, Stella Maxwell, FeiFei Sun, Lexi Boling and Taylor Hill. Jamaican model Tami Williams opened the runway show, leading the spectacular cast across the Caribbean Island-inspired set. 

Front Row Guests

Guests included supermodel BehatiPrinsloo; English models and “it girls” Suki and Immy Waterhouse; HRH Princess Beatrice of York; and German model Johannes Huebl. American singer and actor Joe Jonas sat front row to watch his girlfriend, Gigi Hadid, take the runway. 

Digital Initiatives

Since founding his namesake brand in 1985, Tommy Hilfiger has been increasingly energized by innovation, which has transformed the show experience for both his brand and its audiences. For Spring 2016, this energy continued to flow as Hilfiger premiered looks from his new collection using Twitter Inc.’s new “Twitter Halo” technology, which had its exclusive worldwide launch at the show. The “Twitter Halo” features a multi-camera device that captures unique 360 degree videos that are shared in real-time through Twitter. 

Twitter’s launch of this new technology at Tommy Hilfiger’s runway show builds upon the pioneering spirit the two companies share. Past collaborations have included the “Twitter Mirror” at the Fall 2015 Hilfiger Collection runway show, and the hugely popular “Vine 360 Booth,” which was backstage at the brand’s Spring 2015 fashion show. The introduction of “Twitter Halo” during NYFW reflects Tommy Hilfiger’s drive to elevate day-to-day business through the power of digital technology. 

Straight from the Runway

Tommy Hilfiger has again designed a limited-edition piece that was instantaneously available to purchase on tommy.com/RunwayExclusive, as it premiered on the runway. This season’s featured look is “The Lion Bomber,” a silk bomber jacket that features an embroidered lion on the back and Caribbean-inspired striped trims. 

All collection-related assets and press materials – including press releases, quotes, films, images, music and more – are currently available on the Runway Newsroom.


TAGS: Tommy Hilfiger, Tommy Spring 2016, Hilfiger Collection, Gigi Hadid, Bella Hadid, Hailey Baldwin, Joe Jonas, BehatiPrinsloo, Johannes Huebl, Suki Waterhouse, Immy Waterhouse, Periscope, Twitter Halo, Straight from the Runway, Mustique, Island Hopping,