TOMMY HILFIGER ANNOUNCES FALL 2015 GLOBAL ADVERTISING CAMPAIGN
On July 13, Tommy Hilfiger, announces its Fall 2015 global advertising campaign, TEAM HILFIGER. Celebrating its 30th year, Tommy Hilfiger turns classic American football on its head. The goalposts are raised, the yard lines are drawn and everyone comes together for a spirited game of football – all with a modern, fashion-forward twist.
“American football has always been one of my favorite sports and for Fall 2015, we look to the iconic game for inspiration in our advertising campaign and collection,” said Tommy Hilfiger. “As we commemorate our milestone 30th anniversary, we capture all the eclectic details of game day fashion – from athletic stripes to metallic touches and collegiate insignia, all reinvented with our trademark twist that’s irreverent and cool.”
The Fall 2015 campaign centers on the Tommy Hilfiger women’s collections, as Tommy Hilfiger continues to focus on the continued global growth of its women’s business. Celebrating the quintessential “Tommy twist,” the campaign is brought to life by football players sporting Hilfiger uniforms who appear in the background. TEAM HILFIGER is photographed by Craig McDean, styled by Karl Templer and creatively directed by Trey Laird of Laird + Partners.
“Our Fall 2015 global advertising campaign marks the 30th anniversary of our lifestyle brand,” said Avery Baker, Chief Brand and Marketing Officer for Tommy Hilfiger. “For three decades, we’ve grown and evolved our brand to achieve incredible global recognition, sharing our inclusive and irreverent attitude with our consumers worldwide. Today, our advertising campaigns have a unique signature visual identity that conveys our classic American cool DNA, and we’re further extending our reach through extensive investment in digital, print, outdoor and direct marketing channels.”
Photographed in Monterey Park, California, the campaign stars supermodel Behati Prinsloo, who returns as a brand ambassador for the second consecutive season, and it also features a similar cast of eclectic characters from past campaigns: Julia Hafstrom, RJ King and Miles McMillan, with new additions Bruno Fabre, Nate Gill and Simon Nessman. Hair was done by Malcolm Edwards and makeup by Mark Carasquillo.
TEAM HILFIGER will break worldwide on August 3, 2015 with a multi-media program that includes print, traditional display and social media presence. Exclusive clips from the behind the scenes video with Behati Prinsloo will be released via social media direct message to the model’s fans and followers, who will then be the first to share a sneak peek before the official campaign video and images are released over the Tommy Hilfiger channels.
The advertising campaign will appear in September 2015 issues, with cover gatefolds and double pages running globally in key fashion publications such as Vogue, ELLE, Vanity Fair, InStyle, Marie Claire, Glamour and Harper’s Bazaar, in addition to key websites and affiliate social media channels.