HILFIGER DENIM FALL 2016 TOMMY JEANS COLLECTION LAUNCHES
Tommy Hilfiger announces the launch of the Fall 2016 Tommy Jeans capsule collection from Hilfiger Denim. Now in its second season, Tommy Jeans celebrates the most iconic Tommy Hilfiger styles from the '90s, revived as nostalgic classics with a fresh, youthful energy and new silhouettes. The Tommy Jeans campaign features models and social media influencers Hailey Baldwin and Lucky Blue Smith, and the collection will be available at select Tommy Hilfiger stores worldwide, select wholesale partners, and online at tommy.com beginning October 4, 2016.
"It's always inspiring to look back on our heritage and the most iconic styles from our archives," said Tommy Hilfiger. "Our Tommy Jeans collection is all about nostalgia and iconic staples, with updated silhouettes and a new edge. Reminiscing on this era reminds me of some incredible memories – from our first collaborations with musicians and celebrities to our continued passion for pop culture."
The Tommy Jeans capsule features denim essentials with innovative washes, unexpected details and the brand’s iconic logo throughout. Both the men’s and women’s collections include logo tees and sweatshirts, hoodies, track pants, puffer jackets, hats, and a unisex denim jacket with a shearling collar. The women’s collection includes long-sleeved cropped turtlenecks, logo waistband leggings, high-waisted jeans, denim dungarees with logo straps, and a sweatshirt dress. The men’s offering also features a black varsity jacket in oversized proportions.
Photographed in Los Angeles by Instagram influencer Bryant Eslava, the Fall 2016 Tommy Jeans campaign features Hailey Baldwin and Lucky Blue Smith with a youthful vibe and cool ‘90s spirit. The pair also appeared in the first Tommy Jeans campaign for Spring 2016 and Baldwin previously walked in the Spring 2016 and Fall 2016 Hilfiger Collection runway shows at New York Fashion Week.
Several global influencers have been photographed wearing Tommy Jeans, including Gigi and Bella Hadid, Selena Gomez, Suki and Immy Waterhouse, Jourdan Dunn, Caroline Vreeland and Nash Grier, and international bloggers including Shea Marie, Thelma Aoyama, BJ Pascual, Caroline Daur, Stefanie Giesinger and Veronika Heilbrunner.
Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger and @TommyHilfiger.