HILFIGER DENIM LAUNCHES TOMMY JEANS CAPSULE COLLECTION
Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces the launch of Tommy Jeans, a Hilfiger Denim capsule collection that celebrates the most iconic Tommy Hilfiger styles from the ‘90s, revived as modern classics with a fresh, youthful twist for today. The capsule collection will be available at select Tommy Hilfiger stores worldwide where the Hilfiger Denim offering is carried, and online at tommy.com beginning April 5, 2016.
“The Tommy Jeans collection revisits ‘90s nostalgia and celebrates iconic styles from our archives,” said Tommy Hilfiger. “Reminiscing on the ‘90s reminds me of some incredible memories – from our first collaborations with musicians and celebrities to our continued passion for pop culture. Our Tommy Jeans collection celebrates some of my favorite styles from our early years, updated for a new generation of Tommy fans.”
The iconic Tommy Hilfiger logo is featured throughout the collection. Unisex styles include logo t-shirts, long-sleeved sweatshirts, and an oversized denim jacket; the women’s collection also includes a logo bikini, high-waisted light-wash jeans, high-waisted light-wash cut-off shorts, and dungarees with quintessentially ‘90s Tommy Hilfiger straps.
Tommy Jeans is supported by a campaign featuring millennial models Lucky Blue Smith and Hailey Baldwin. Together the duo fuse the collection’s retro look with Hilfiger Denim’s edgy rock-and-roll-inspired aesthetic. As a friend of the brand, Baldwin previously walked in the Spring 2016 and Fall 2016 Hilfiger Collection runway shows at New York Fashion Week and appeared in Hilfiger Denim’s Spring 2016 Dynamic Stretch campaign. The Tommy Jeans campaign was photographed in New York by renowned Instagram influencer Bryant Eslava.
Leading up to the collection’s global launch on April 7, numerous influencers have been photographed wearing Tommy Jeans including Suki and Immy Waterhouse, Jourdan Dunn, Lucky Blue Smith, Caroline Vreeland and Nash Grier, and international bloggers including Shea Marie, Themla Aoyama, BJ Pascual, Caroline Daur, Stefanie Giesinger and Veronika Heilbrunner.
Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger and the handle @TommyHilfiger.