TOMMY HILFIGER ANNOUNCES THFLEX RAFAEL NADAL EDITION TAILORED CAPSULE COLLECTION AND GLOBAL ADVERTISING CAMPAIGN
Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces the launch of the THFLEX Rafael Nadal Edition capsule collection. Featuring modern suiting and shirting styles, the collection is tailored with precision fit and crafted from innovative Italian-made fabrics designed for performance. The designs are inspired by Tommy Hilfiger’s global brand ambassador, Rafael Nadal, and the quest for a suit that’s sophisticated and sharp but at the same time made for movement, comfort and travel. The THFLEX capsule collection will be available at Tommy Hilfiger stores in Europe, North America, Asia, and Latin America, on tommy.com, and at select Macy’s stores across the U.S., starting Spring 2016.
“Last year we launched our partnership with Rafael Nadal with an amazing underwear and fragrance advertising campaign and incredible pop-up tennis event in New York City,” said Tommy Hilfiger. “This season we’re continuing to innovate our Tommy Hilfiger Tailored collection with the THFLEXRafael Nadal Edition capsule collection. Inspired by Rafa himself, the designs combine our signature sartorial aesthetic with performance fabrics – it’s all about modern movement with precision fit and functionality.”
Engineered for performance and tailored to move, the capsule collection includes an exclusive selection of single-breasted and double-breasted suits. These pieces are designed using a line of high-performance Italian-made fabrics that combine tailored sophistication with innovative cloth finishes. The result creates a strong stretch that guarantees a high level of comfort while maintaining a compact hand-feel, and improved crease-resistance keeps fabric wrinkle-free, even after hours of wear. A special finish helps to maintain the natural breathability of the fine wool, which supports temperature regulation.
The THFLEX Rafael Nadal Edition collection also includes six limited-edition shirt styles, available in shades of blue and white and featuring micro-check, stripe and solid finishes, and a specialty silk tie offering in Tommy Hilfiger’s signature navy, red and white palette with iconic multi-width diagonal stripes.
The dedicated Tommy Hilfiger Tailored ad campaign will feature Nadal facing off in a competitive, high-stakes tennis match while wearing THFLEX, demonstrating the suits’ movability, versatility and comfort. The print and digital campaign will launch on March 22 with a multi-media program including online, print, outdoor and social media channels.
Nadal’s first campaigns for Tommy Hilfiger underwear, Tommy Hilfiger Tailored and TH Bold fragrance launched globally in August 2015 with a pop-up tennis tournament held in the heart of New York City. The 14-time Grand Slam winner challenged some of New York’s best-dressed opponents in a one-of-a-kind, rapid-fire tennis competition with a fun, sexy twist. In several rounds of tennis, Nadal faced off against celebrities and top models; each time a team scored a point their opponents removed a piece of clothing, eventually unveiling the new Tommy Hilfiger men’s and women’s underwear designs. Actresses Jane Lynch and Lake Bell hosted the event from the umpire’s seat as Nadal took victory in three consecutive games.