TOMMY HILFIGER PRESENTS FALL 2017 HILFIGER EDITION COLLECTION
Tommy Hilfiger hosted an exclusive presentation during Pitti Immagine Uomo to showcase the Fall 2017 Hilfiger Edition collection on January 10, 2017. Tommy and Dee Hilfiger were joined by guests including Lucky Blue Smith, Rafferty Law, Gabriel Kane Lewis, Presley Gerber, Julian Ocleppo, Johannes Huebl and Jim Chapman at the historic Palazzo Corsini in the heart of Florence.
“I am very proud to be presenting my menswear collections at Pitti Immagine Uomo,” said Tommy Hilfiger. “Since I first launched my brand in 1985, menswear has been a key part of the Tommy Hilfiger brand. Men’s fashion is really having a moment right now, and it’s great to be here at Pitti – one of the greatest platforms in the world for menswear designers – to celebrate the growth and achievements of the men’s fashion world.”
Hilfiger Edition pays homage to Tommy Hilfiger’s storied menswear heritage, with time-honored classics reimagined for today. The curated selection of looks forms the building blocks of an essential menswear wardrobe and new silhouettes are executed with premium fabrics and luxe details. The look approaches style with a modern confidence and relaxed feel – it’s elevated and sophisticated, with Hilfiger’s signature youthful twist.
Additionally, Tommy Hilfiger celebrated the best of the Tommy Hilfiger Fall 2017 global menswear portfolio at the 91st edition of Pitti Immagine Uomo from January 10 to 13, 2017. The high impact setup in the Fortezza Da Basso combines artistic installations and mannequin presentations with digital displays that celebrate the youthful spirit and modern innovation at the heart of the brand’s Fall 2017 collections. The space includes a curated selection of the Hilfiger Edition, Tommy Hilfiger Tailored and Tommy Hilfiger sportswear collections together in one space for the first time.
Guests are invited to browse the Fall 2017 menswear designs through a variety of unique digital mediums, including touchscreen retail shopping walls and visual merchandising fixtures, as well as the brand’s signature Digital Showroom. The Digital Showroom revolutionizes the wholesale experience for retailers by offering a more engaging and highly customized buying approach that significantly reduces global sample investments. The interactive system blends collection information, assortment sales tools and brand content in one seamless interface.