We believe that the future success of our business is dependent on bringing sustainable practices into all elements of our operations. Our mission is to be one of the leading sustainable designer lifestyle brands through how we create our product, manage our operations and connect with our community and our stakeholders.
As part of the Corporate Responsibility program of our parent company PVH Corp., we have established three principles and 10 commitments that, together across the entire organization, we are working to achieve by 2020. This program embraces the core values and spirit of the Tommy Hilfiger brand: it is inclusive, focused on quality and inspires us to make our sustainability ambitions an integral part of our business, every single day.
Daniel Grieder CEO, Tommy Hilfiger and PVH Europe
The discussion in this section focuses on our own direct operations and those of our parent company, PVH Corp. While we do impose significant standards on our business partners, such as the PVH Corp. Shared Commitment code of conduct, the initiatives we talk about are our own and, generally, we do not address what our licensees, franchisees and other partners may be doing in regard to their operations.