FASHION FRONTIER CHALLENGE

MISSION STATEMENT


Tommy Hilfiger aims to identify and support entrepreneurs who aim to create a more inclusive fashion landscape. The inclusive impact can be made in different ways: from including different consumer groups and making products more accessible, to fostering inclusion and improving lives in the value chain. We are supporting those who drive change by partnering and collaborating with people who saw something that they wanted to stand up for and have a true impact on.

THE TOMMY HILFIGER FASHION FRONTIER CHALLENGE


Tommy Hilfiger continues to believe in the importance of mentoring and supporting talented individuals who have the drive to turn bold ideas into reality. The future success of our industry depends on proactively discovering and nurturing innovative projects that can create real social change. The global Tommy Hilfiger Fashion Frontier Challenge aims to support entrepreneurial start-up and scale-up stage businesses developing solutions that promote inclusive and positive change in fashion.

“The first chapter of this global initiative was an inspiring journey that put a spotlight on incredible ideas that could change the lives of people through a more positive and inclusive fashion landscape. Through the Tommy Hilfiger Fashion Frontier Challenge we continue to mentor and support social entrepreneurs who are putting their heart and soul into addressing issues they strongly believe in. This celebrates the entrepreneurial spirit and determined optimism at the heart of our brand DNA.”- Tommy Hilfiger

The Tommy Hilfiger Fashion Frontier Challenge launched on March 21, 2019. Find out more about our successful first edition below, and what can be expected from the second edition.

THE 2018 JOURNEY


April 2018 - The program kicked off with a global a call to action in search of start-up and scale-up social entrepreneurs.

June 2018 - Over 700 applications were received and 200 made it to the next round.

July 2018 - Tommy Hilfiger associates collaborated with 15 INSEAD experts and alumni from around the world during a three-day boot camp in Amsterdam to narrow down the selection to six finalists.

September 2018 - Six finalists took part in a dedicated Design Sprint in Amsterdam with Tommy Hilfiger innovation partners and internal experts.

January 2019 - The program reached its grand finale at our Campus of the Future in Amsterdam, with six finalists pitching their projects that create a positive and inclusive social impact across the fashion value chain.

THE 2018 WINNERS


John-Oroko---Selina-Wamucii
John Oroko
Co-founder
        
SELINA_WAMUCII_LOGO
The
Selina Wamucii business-to-business platform connects small-hold farmers to distributors via a single mobile platform, improving agricultural practices by increasing productivity and efficiency.
Awarded: €60,000
Won the “Audience Favorite Vote” and was awarded an additional Award: €10,000.
     
Docthers_ManhoorFarishta
Mahnoor Farishta
Innovation Strategist
        
LOGO_DOCTHERS
doctHERs
is a digital health platform in Pakistan that matches the underutilized capacity of female doctors (who otherwise would be excluded from the workforce) to the unmet needs of factory workers via nurse-assisted technology.
Awarded: €80,000
     
Sema-Gedik-Auf-Augenhoehe-
Sema Gedik
Founder and CEO
        
Auf_Augenhoehe_logo
Based on a new size chart that takes the diversity of body proportions into account, the
Auf Augenhoehe fashion label designs and develops styles for people affected by dwarfism.
Awarded: €60,000



THE 2018 JURY

                        MR. TOMMY HILFIGER   ARIZONA_MUSE_JURY  
  Mr. Tommy Hilfiger

  Arizona Muse
Model and Activist
 
  DANIEL_GRIEDER_JURY   MARTIJN_HAGMAN_JURY  
  Daniel Grieder
CEO, Tommy Hilfiger
Global and PVH Europe


  Martin Hagman
CFO and COO,
Tommy Hilfiger
Global and
PVH Europe
 
  WILLEMIJN_VERLOOP_JURY   FILIPE_SANTOS_JURY   KATRIN_LEY_JURY  
  Willemijn Verloop
Founding Partner,
Social Impact Venture




  Filipe Santos
Full Professor and
Chair of Social
Entrepreneurship
at Catolica-Lisbon and
Visiting Professor
at INSEAD
  Katrin Ley
Managing Director,
Fashion for Good
Model and Activist



 

THE 2019 TOMMY HILFIGER FASHION FRONTIER CHALLENGE

AWARD


All finalists will participate in a five-day Design Sprint with professional facilitators and Tommy Hilfiger experts to further develop their business/project plans in preparation for their Final Event pitch. They will pitch their finalized concept at the global Tommy Hilfiger Fashion Frontier Challenge final event in early 2020, where a prestigious jury panel will award €150,000 among two winners to support their ventures. The winners will also receive a year-long mentorship with Tommy Hilfiger’s experts globally as well as INSEAD experts, in addition to a place on the INSEAD Social Entrepreneurship Program (ISEP). An additional €10,000 will be awarded to the finalist who wins the “Audience Favorite Vote”.



THE JOURNEY


March 21, 2019 – May 12, 2019: Tommy Hilfiger Fashion Frontier Challenge registration open.

May/June 2019: Applications will be reviewed. Applicants who make it to the second round will be required to provide additional information regarding their enterprise, including a one-minute pitch video.

October 2019: The six finalists will be invited to develop their project plans with the support of a team of dedicated Tommy Hilfiger subject-matter experts at the Campus of the Future in Amsterdam, the Netherlands.

February 2020: Final Event where the six finalists will pitch their project plan to a Jury Panel.

In case of questions, please contact us via e-mail: challenge@tommy.com