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Play to progress


You can't make change if you don't try. We're platforming the creative minds, risk-takers and mistake-makers who keep us moving forward.


Explore yourself through someone else's eyes. Tems, imma and BikeLifeRex show us what it's like to push the limits of play.

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THE STAR OF ISALE EKO

When no one else could see Tems' vision. This Nigerian-born, Grammy nominated boss taught herself to produce.

In making music, being curious and letting yourself be in the moment is everything. It allows you to be your truest self. -TEMS

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Module 3

VIRTUAL GIRL

Who defines your reality? imma breaks all the barriers by living in a virtual world of her own. This social media avatar from Tokyo is changing the game for online cultures, art and fashion.

We're championing stories of unexpected impact - creative minds who break the rulebook of success to chase joy, creativity and growth.

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THE KING OF PHILLY


BikeLifeRex is paving a new way through the streets of Philadelphia. He first discovered his rebellious BMX spirit through a forbidden bike in his family basement. Now, he innovates his craft and inspires his community with every impossible trick.

The Chicago windbreaker

SP22 TJ Fuel TJW HEMP 01 370 300 GRACOL

STAY TUNED: DENIM PROGRESSED

With every new drop, we want to reduce our impact and get you better denim.