PLAY IT FORWARD
Together with artist and activist Shawn Mendes, we're working to reimagine iconic style more sustainably.
"Shawn's not only a multitalented musician - he also represents a new generation that understands the need for action. Together we can build even more awareness and make a positive, lasting impact."
Tommy Hilfiger
A PARTNERSHIP WITH PURPOSE
Our collaboration with Shawn Mendes begins with the "Classics Reborn" campaign, featuring products made with more sustainable materials from our iconic 1985 collection, and further includes a US $ 1 million donation to mitigate the environmental impacts of Shawn's ongoing world tour.
CLASSICS REBORN
JOIN THE JOURNEY
Join @TommyHilfiger on our journey with @ShawnMendes to make style more sustainable.
A FUTURE TO LOOK FORWARD TO
Our shared mission to Play It Forward accelerates our ongoing sustainability journey, which began more than a decade ago. In 2019, we became one of the first brands to use 100% recycled cotton at scale, and in 2020, nearly 60% of our global collections were made with materials that were sourced more sustainably – a number that continues to rise season-over-season.
New For You.
Elevate your new season style with just-landed looks.