Branding | September 4th 2019

TOMMY HILFIGER INTRODUCES FALL 2019 TOMMY JEANS CAMPAIGN

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Shot by photographer Axel Morin and videographer Chris Read in London, the campaign connects the digitally-savvy global TOMMY JEANS community with the four artists wearing streetwear-inspired looks during intimate music performances for fans to discover on social media. The content captures the energy, confidence, and authenticity of each performer as they inspire the next generation of TOMMY JEANS fans with their determined optimism and unique artistic expression. The mobile-first campaign also includes exclusive interviews with the community of ambassadors who share how they carved their own path into the music industry, driven by a relentless desire to make their dreams a reality.


The Fall 2019 TOMMY JEANS collection is inspired by a conscious clash of function and heritage, celebrating denim classics with an irreverent twist. The collection reimagines timeless styles with more sustainable fabrics, including 100% recycled cotton tapered jeans and skirts, and denim carpenter jackets in different shades of black made with unused deadstock fabric and trims. Patches, buttons and rivets from deadstock infuse each garment with a unique touch. Corduroy adds a rebellious edge to trucker jackets, puffers, and elevates vintage-inspired pants and dungarees in a rich jewel-tone color palette. The repurposed denim styles are made from at least 90% deadstock fabric, as well as rivets from deadstock and re-embossed leather patches. The iconic TOMMY JEANS flag is celebrated across the collection, while stars and stripes prints add a youthful look to laid-back styles. A collection that will resonate with fans who love premium and unique denim designs.


TOMMY JEANS is available in select TOMMY HILFIGER stores, TOMMY JEANS stores and online at tommy.com

About Tommy Hilfiger


With a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. Its focus is designing and marketing highquality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage. The TOMMY JEANS product line consists of jeanswear and footwear for men and women, accessories, and fragrance. Merchandise under the TOMMY HILFIGER and TOMMY JEANS brands is available to consumers worldwide through an extensive network of TOMMY HILFIGER and TOMMY JEANS retail stores, leading specialty and department stores, select online retailers, and at tommy.com.


About PVH Corp.


PVH sets the standard of style as one of the most admired fashion and lifestyle companies in the world. We power brands that drive fashion forward – for good. Our iconic portfolio includes TOMMY HILFIGER, CALVIN KLEIN, Van Heusen, IZOD, ARROW, Speedo*, Warner’s, Olga and Geoffrey Beene brands, as well as the digital-centric True & Co. intimates brand. We market a variety of goods under these and other nationally and internationally known owned and licensed brands. PVH has over 38,000 associates operating in over 40 countries and nearly $9.7 billion in annual revenues. That’s the power of PVH.*The Speedo brand is licensed for North America and the Caribbean in perpetuity from Speedo International Limited.

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