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THE PEOPLE'S PLACE PROGRAM

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We have launched the People’s Place Program, which will seek to advance the representation of black, indigenous and people of color (BIPOC) within the fashion and creative industries.


Centering around Partnerships, Career Access and Industry Leadership, an initial minimum commitment of $5 million in annual funding will be made for the next three years.


“What is happening to Black communities in the US and around the world has no place in our society. The fact that it has continued to exist in our industry – overtly and systemically – is unacceptable. We are far behind where we should be in achieving diverse representation. It shouldn’t have taken us this long to acknowledge that, but we are determined and committed to changing it going forward. We will be intentional, fearless and unwavering in the actions we take. Through the People’s Place Program, we will use our platform to create opportunities and stand up for what is right.” - @thomasjhilfiger


The program takes its name from Tommy Hilfiger’s first store which opened in 1969 in his hometown of Elmira, New York. At only 18 years old, Tommy created the People’s Place as a dedicated space for people from all walks of life to come together to enjoy art, music, fashion and pop culture. Shaped by the cultural revolution of the 1960s, the original store fostered an exchange of ideas, encouraged authentic self-expression and challenged social norms.


It is in this spirit that the new People’s Place Program has been founded and will continue to expand.


Four pillars of the People’s Place Program, a mission to advance minority representation in fashion, and beyond:


1. Partnerships and Representation


We will enhance our diverse talent pipeline, focusing on collaborations that increase minority visibility, and will partner with organisations and creatives whose mission is to advance BIPOC representation and equity in the industry.


2. Career Support & Industry Access


We will use our resources to ensure career opportunities by providing access to information or physical materials, specialist advice, industry introductions, and more.

3. Industry Leadership


We will commit to independent, industry-wide assessment of diversity, equity and inclusion in the fashion industry, and from that we will create an action plan for our Tommy team that will also be shared back to the industry.


4. Governance & Funding


We will commit a minimum $15 million over the next three years, and ensure the program’s success with dedicated leadership directing the program, accelerating its growth, and focusing on transparency through regular reposting on progress and impact.


The program journey starts now, and we will keep you updated as this program evolves. ❤


Read more about the commitment efforts here.


Photo: Larry Stemerman, Peoples Place partner and co-founder, circa 1970