As we're all facing unprecedented circumstances, standing together is the strongest way forward. At Tommy Hilfiger, we are determined to give back and provide support where it's needed the most.
In our pledge to make a difference for those who work the hardest, what started as an appeal from an ICU nurse in Amsterdam for clean T-shirts to change into between shifts has now become a donation of thousands of white tees for hospital workers across Europe and North America.
Through our parent company PVH, we'll further aid the medical community by shipping over 2 million units of isolation gowns and masks to NYC's Montefiore Health System. In New York, we're also donating backpacks to help underprivileged and homeless children who are traveling to pick up their lunch from school.
We are committing an additional $1 million toward COVID-19 relief efforts, for a total donation of $2 million.This extra funding will go towards various medical, community and industry relief initiatives, selected with input from our employees. It will support local needs organizations across countries in Asia, Australia, Europe, South America and North America.
Furthermore, we have donated $275,000 to the Chinese Society of the Red Cross and we've contributed $50,000 to A Common Thread by the CFDA/Vogue Fashion Fund.
The road ahead is uncertain. But if we take care of each other, optimism can go a long way. Stay home, keep a safe distance, call your loved ones - in these times, greatness sometimes lies in the little things.