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PLAY TO PROGRESS

You can't make change if you don't try. We're platforming the creative minds, risk-takers and mistake-makers who keep us moving forward.


Explore yourself through someone else's eyes. Tems, imma and BikeLife Rex show us what it's like to push the limits of play.

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THE STAR OF ISALE EKO

When no one else could see her vision, this Nigerian-born, Grammy nominated boss taught herself to produce. Get a glimpse into Tems' journey towards creative expression and you might just discover your own beat.

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In making music, being curious and letting yourself be in the moment is everything. It allows you to be your truest self. (TEMS)




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VIRTUAL GIRL

Who defines your reality? imma breaks all the barriers by living in a virtual world of her own.This social media avatar from Tokyo is changing the game for online cultures, art and fashion.

We're championing stories of unexpected impact - creative minds who break the rulebook of success to chase joy, creativity and growth.

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THE KING OF PHILLY


BikeLife Rex is paving a new way through the streets of Philadelphia. He first discovered his rebellious BMX spirit through a forbidden bike in his family basement. Now, he innovates his craft and inspires his community with every impossible trick.

The Chicago windbreaker

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DENIM PROGRESSED

With every new drop, we want to reduce our impact and get you better denim.