global content lead - world of tommy


About the Company

Tommy Hilfiger is one of the world’s leading designer lifestyle brands, internationally recognized for celebrating the essence of “classic American cool” style. Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide with a breadth of collections including Hilfiger Collection, Tommy Hilfiger Tailored, men’s, women’s and kids’ sportswear, Tommy Hilfiger Denim, accessories, and footwear. In addition, the brand is licensed for a range of products, including fragrances, eyewear, watches and home furnishings. Tommy Hilfiger was acquired by PVH Corp. in 2010.

Department Information

Department and Team

The TH Marketing & Communications department has 3 key objectives:

  1. Drive traffic and conversion @ full price
  2. Consistently bring the brand to life in the markets
  3. Be a pro-active business partner

Its scope includes setting strategies, and giving direction and servicing the business of its ‘clients’: Divisions, Countries, Departments, Licensing Partners and Senior Management. It is the point of liaison between client needs, the brand and the final consumer.

Our core competences cover a wide variety of capabilities: brand management, corporate communications, advertising, media management, promotion management, trade marketing, campaign creation, in-store marketing (POS), digital marketing, event management, sponsoring, PR management and celebrity endorsement

Position Description

As Global Content Lead for the World of Tommy you will be the key player in making the effervescent Tommy Jeans brand come to life through exciting and relevant content pieces and experiences across existing and upcoming channels. Within the Global content team your primary focus area will be the exciting world of Tommy Jeans, Underwear, Kids and related accessories. Younger consumer profiles (possibly also fragrances)

We are looking for a candidate that can help us build out and solidify our position by helping to shape the right content strategy, approach and delivery of these content experiences.

Position Responsibilities:

  • Translating the Brand and Marketing strategy into a Content strategy
  • Develop and deliver work that creates impact and supports in reaching strategic goals
  • Responsible for the on time and on budget delivery of assets and experiences
  • Develop and deliver work that creates the right impact for our fans and consumers
  • Present and discuss content strategy and proposals in a compelling and collaborative way
  • Ongoing and proactive alignment with key stakeholders across the different teams
  • Rationalize and explain the reasons behind a proposed content plan and act as a sparring partner with creative partners
  • Ongoing and transparent budget management
  • Deduce learnings from past campaigns and use these as input for future work
  • Craft and drive a unified visual style and tone of voice for Tommy Jeans
  • Monitor performance of content (with help of Consumer insights, Ecom and CJ teams)

Position Requirements

  • Strong understanding of communication landscape
  • Strong background in content strategy and delivery
  • Ability to write and assess creative briefs
  • An avid consumer of pop culture, from fashion to music, from sports to arts
  • Always looking to adapt, learn and innovate
  • Analytical
  • Creative mindset
  • Ability to turn the abstract into the tangible
  • Exceptional interpersonal skills
  • Output driven
  • Ability to perform under pressure
  • Desire to build, create and impact
  • Mix of strategic and functional skills
  • Ability to navigate a complex matrix organization
  • Demonstrated financial/budgeting accountability

You Bring:

  • 5-8 years experience working in (creative) agencies – brand side or publishing
  • Proven track record of rolling out global campaigns
  • Impeccable business-level English (written and verbal)

Nice to Haves:

  • Experience working with fashion or lifestyle brands

We Offer:

  • Trainings and courses for self-development
  • Competitive salary and benefits
  • A newly built campus with gyms, cafes, amazing lunches, and plenty of company events

We’d love to know why this is the role for you, so please include a motivational letter with your application!